http://www.youtube.com/watch?v=oC32qR7H0GY
It is a shocking Ad for me, because the message is ambiguous in a sense where they try to prevent something from happening and at the same time, they show kids the way to make it happen. The message is like if you want to get high, this is what to do, this is where to go.
I believe it works, because it is unexpected, smart and openly bring the subject. Parents will effectively be more careful and conscious.
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